When it comes to calculating your digital ad spends, you must keep an open mind. In other words, consider your digital advertising budget ...

Are you struggling to scale your Facebook Ads? One may have already launched various meta ads and gotten a solid return on ad ...

A connected world through social networks has become old. Gen-Z are looking for interactions in a virtually connected world at the comfort of ...

One trend that has recently shaken the online shopping scene is Social Commerce. So, let’s get straight to the point. What is Social ...

Millions of users are addicted to funny and knowledgeable podcasts on Spotify. Spotify podcasts will now carry interactive ads that the audience can ...

Successful marketing campaigns require a lot of planning and exemplary execution. In paid marketing, buying ad spaces and reaching the target audience at ...

Amazon is a giant not just in the ecommerce and retail space; it is rising rapidly in the digital advertising space. Amazon ads ...

If you’re a marketer, analyzing the marketing strategies that your competitors adopt is essential. Observing their campaigns’ creatives, content, and other aspects gives ...

Despite a series of headwinds in recent years, not the least of which was the targeting and measurement hit it took as a ...

There may be no worse statistic for entrepreneurs than this: 96% of website visitors are not willing to purchase. This means you’ll probably ...