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Tag: ad impression

audience data
Adtech

PubMatic ‘Connects’ ad buyers & publishers, offers secure audience data

Adtech world is always striving for new strategies and tools to target audience data. Well, PubMatic, a private technology firm providing the future ...
By Vaishali ShastriAugust 2, 20220
Campaigns

Auto makers see declining returns from TV ads, decrease spending

Automobile manufacturers are re-evaluating their contracts with TV advertising as economic constraints become more severe. The industry’s TV spending declined by 23% in ...
By Vaishali ShastriJuly 12, 20220
ads viewability
Campaigns

Can advertisers afford ads without viewability?

What is ads viewability? Ad viewability is a metric that determines how many of a digital advertiser’s ads users actually view. The Interactive ...
By userFebruary 11, 20220

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