Music is a therapy that soothes and relaxes the mind. It also stimulates our emotions and directly links to the heart. Brands leverage this connection and create brand campaigns around this as they hit the musical chord with the audiences. With World Music Day 2022, brands have yet again dedicated their social media campaigns to #WorldMusicDay2022.
World Music Day falls each year on 21st June. In French it has the name ‘Fête de la Musique. Coincidentally, the day marks its anniversary with World Yoga Day.
- LG launched #LGToneFree campaign to endorse its new range of earphones ahead of World Music Day. LG tone Free is its newest earbuds with UV nanotechnology that provides 99.9% bacteria-free wireless earbuds. The brand ensures safety with ultrasound technology.
Brands engage with quizzes to add fun on World Music Day
- Blaupunkt, the German audio tech brand launched #Bluedotofperfection with a little fun quiz. The quiz comprises a few questions related to music. Those who will answer right can get a chance to win surprise gifts. The brand designed a strategy based both on interactivity and emotional connection.
- South Korean global electronics brand Samsung has also tried on some fun and quirky way to remind audiences of the fun that music entails. Shaking their ‘music memory’, audiences have to unscramble the word, guess two or more songs with it, and share in the comments. The brand introduced its Q-series Soundbar that tingles your ‘music buds’.
World Music Day: Music for good health
- Bings Natural Health, a leading acupuncture and Chinese medicine clinic in South Melbourne, will celebrate World Music Day and promote health and wellbeing. To celebrate World Music Day, its Instagram post is all about the benefits of music. This includes health benefits like improvement in physical health, mood, sleep, stress, etc.