Flipkart conveys ease of shopping & trust with its new campaign. The campaign unveils its promise of ‘Super products at super prices with super speed’. Flipkart’s brand Ambassador Aliaa Bhatt takes the fresh approach in the ‘flip girl’ avatar, saving the Indian shoppers’ wishlist. The campaign is based on the insight that Indian shoppers want their selection at a great price in super speed – without compromising on the experience.
The new campaign promises the fastest delivery of the latest products from premium brands without compromising on quality efficiently.
Flipkart’s fresh approach to making brands accessible
Flipkart’s aim to make itself a viable e-commerce destination for consumers is the theme of the new campaign. It democratizes e-commerce and premium brands and makes them accessible through faster delivery across the country. Flipkart’s approach here is both fresh and fun. The campaign brings forward the fact that customers across the country receive products across categories, including mobiles & electronics, fashion & lifestyle, home accessories & beauty conveniently at their doorsteps.
Dressed in a cape with Flipkart’s signature blue and yellow colours, Alia, as a ‘FlipGirl’, represents Flipkart’s intent to save people from dangers, as she does so and also saves the day by offering them advice to shop on Flipkart for ‘Super products at super prices with super speed.
No compromise on value
Talking about the new positioning, Dushyanth Jayanty, Vice President, Marketing, Flipkart, said, “Since its inception, Flipkart has promised and delivered a great selection at fantastic value delivered at speed. And this has only gotten stronger. This is what we wanted to remind shoppers of – they can count on Flipkart to save their day. ‘Flipgirl’ embodies this for us, and Alia Bhatt’s fantastic skills have brought that to life. So next time, users do not have to compromise on selection or speed to get fantastic value – they can listen to Flipgirl and just shop on Flipkart!”
Hemant Badri, Senior Vice President & Head of Supply Chain, Flipkart, said, “Flipkart’s robust supply chain established across the country where sellers provide products and then packed and delivered safely to the customers. As the festive season kicks in, customers across the country are looking for a companion who can help them answer their need for fast delivery without compromising on product quality and selection. Our robust tech-enabled supply chain will ensure 1-hour delivery to same-day delivery across pin codes, and the Flipgirl concept communicates that to millions of customers across the country.”
Flipkart’s 360-degree campaign
Expressing her delight in working as Flipkart’s Flip girl, Alia said “Flipkart as a brand is very close to my heart. As an actor, it is important that our characters and stories reach the remotest parts of India. Similarly, Flipkart’s Flipgirl will ensure fast deliveries across all corners of India, making it easier for all of us to shop online. I am extremely delighted to portray Flipgirl with this unique ad campaign, which helps people affirm their developing shopping needs.”
Flipkart has devised a 360-degree campaign with a judicious mix of channels to reach its dynamic set of consumers in multiple languages across demographics.