Flipkart has unveiled the ninth iteration of its ‘India Ka Fashion Capital’ (India’s Fashion Capital) campaign. It encourages fashion and beauty lovers to skip the headache of offline shopping. They can simply explore the company’s wide variety of beauty and fashion goods.
The two films, created by McCann Worldgroup, star Alia Bhatt and Ranbir Kapoor. Kapoor and Bhatt play college lovebirds in the Flipkart flicks, which are set on a college campus.
About the campaign
Bhatt is seen praising someone’s dress on her phone in the first film. Kapoor says that she can get the same item Bunty, a local business owner. He brags to their friends about his negotiating talents and promises her that he get the same items at lower prices. She then shows him her Flipkart app, that already has the lowest possible price for her preferred item posted. The well-known child-dressed professor is also admiring the app.
In the second film, Kapoor and his friends expect Alia Bhatt to come to a college celebration. When the teacher calls her name, Kapoor smiles and says she’ll be late since she’s looking for a dress to don. Bhatt’s friend then informs Kapoor that she has actually decided on her look. When Kapoor hears this, he laughs that she should go to Ahuja uncle’s shop for the saree, Gupta uncle’s shop for the jewellery, and Khuranna uncle’s shop for the footwear. The professor then tells Alia that it’s a good thing she didn’t listen to Ranbir. And Bhatt walks in donning her favourite products bought on Flipkart.
Flipkart’s finest services
Prasanth Naidu – director of marketing, Flipkart, said, “With this campaign, our aim is to establish Flipkart as a value lifestyle destination that caters to various needs and appeals to a diverse demographic across the country. We are sure that Ranbir and Alia will create a unique connection with our target audience and inspire them to look at Flipkart as a one-stop-shop for all their lifestyle needs.”
Flipkart has a profound grasp of customer needs. This allows the company to offer the finest services to customers throughout time. Today’s buyers enjoy living a stylish, affordable, and value-driven experience.
The campaign will run for 14 weeks on television and online.