Meta ads delivery system needs time to learn how to maximize the potential reach and performance of your ads. This period is called ...

Shopping Cart Abandonment  Shopping cart abandonment occurs when a potential customer begins the checkout process for an online order but abandons it before ...

Most companies seek consent from their customers before sending these promotional emails and SMS. Some companies might not ask permission beforehand. Instead, they ...

Platforms like Amazon, in order for e-commerce to succeed, need a rating and review system that gives customers confidence in their online purchases. ...

This week in our Weekly Wrap Up we covered a bit about ad campaigns & ad spends, growing concern over data privacy. We ...

People have looked at different data privacy with a fair amount of skepticism in the last year or two. According to a recent ...

When it comes to calculating your digital ad spends, you must keep an open mind. In other words, consider your digital advertising budget ...

In response to a specific need, content marketing agencies arose. Businesses wanted to take part in content marketing but needed help with planning ...

As the world becomes more digital, the value of one-of-a-kind content rises. Checking your work for plagiarism is an important step in capturing ...

Changing URLs must be a thought-through process and not in haste. Search advocate from Google, John Mueller suggests that URL changes are not ...