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Meta Ads Learning Phase: How Meta decides your target audience
Meta ads delivery system needs time to learn how to maximize the potential reach and performance of your ads. This period is called ...
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What are some factors affecting ecommerce cart abandonment rate?
Shopping Cart Abandonment Shopping cart abandonment occurs when a potential customer begins the checkout process for an online order but abandons it before ...
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Opt-in and Opt-out – When to opt which marketing strategy
Most companies seek consent from their customers before sending these promotional emails and SMS. Some companies might not ask permission beforehand. Instead, they ...
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Fake reviews, a grave concern for marketing agencies, how to handle them?
Platforms like Amazon, in order for e-commerce to succeed, need a rating and review system that gives customers confidence in their online purchases. ...
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Weekly Wrap Up
This week in our Weekly Wrap Up we covered a bit about ad campaigns & ad spends, growing concern over data privacy. We ...
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Data Privacy: A growing concern among consumers
People have looked at different data privacy with a fair amount of skepticism in the last year or two. According to a recent ...
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Optimising your Ad Spends for digital ads
When it comes to calculating your digital ad spends, you must keep an open mind. In other words, consider your digital advertising budget ...
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What do Content Marketing Agencies do?
In response to a specific need, content marketing agencies arose. Businesses wanted to take part in content marketing but needed help with planning ...
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What is Plagiarism & how to avoid it?
As the world becomes more digital, the value of one-of-a-kind content rises. Checking your work for plagiarism is an important step in capturing ...
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Changing URLs can affect SEO as Google takes time to learn
Changing URLs must be a thought-through process and not in haste. Search advocate from Google, John Mueller suggests that URL changes are not ...