In the previous year, traditional sampling (in person or in-store) was not workable. To allow people to purchase things they couldn’t physically taste, ...

ASCI’s guidelines fall flat when put under the scanner by industry experts because of the lack of clarity and industry unwillingness. Though the ...

On May 14, 2021, the Advertising Standards Council of India (ASCI) revealed the most up-to-date influencer marketing and advertising guidelines on social media. ...