Humour works wonders for advertising. Cadbury 5 Star proves that every time. And this time it has come with ‘Eat 5 Star. Do Nothing’ campaign.
We all think about earning money without doing anything. That’s just how young blood is ‘enthusiastic but always procrastinating’. But cryptocurrency is something that has caught every millennial and GenZ’s interest. These cohorts spend a great deal of time learning and then working. To leverage that interest, Cadbury 5 Star introduced a one-of-a-kind campaign, like it always does, to invest in Bitcoins and altcoins effortlessly. Yes, you heard me right. Mondelez’s chocolate brand has launched its own digital currency, ‘NothingCoin,’ which can be earned by doing next to nothing.
You may also raise your bank savings while you’re at it. This isn’t a practise run! ‘Eat 5 Star. Do Nothing’ is the latest Cadbury 5 Star promotion. This commercial, conceptualized by Ogilvy, demonstrates the benefit of doing nothing in various scenarios. The NothingCoin Bank is a tangible venue in the ordinary world where individuals may sit, rest, and enjoy a 5 Star when minting NothingCoins, keeping with the eccentric brand’s ideology.
What is the mechanism?Â
Simply log into their digital wallet via a mobile website, relax, and do nothing. The website senses idleness and mines NothingCoin till the user remains put without using his phone. NothingCoins are added to the wallet for every minute that nothing is accomplished. People may then spend their NothingCoins at the digital 5 Star mall, on websites like JioMart, or exchange them for coupons.
The longer you sit, the better you mint. It keeps getting better. In addition, the bank has legitimate loan counters. However, there is a catch. Instead of spending money, you may pick from a variety of comfortable beanbags and pillows and loan as many as you want to enjoy a comfortable and relaxing time in the air-conditioned room. For this campaign, just one bank is available, and it is at Nariman Point, Mumbai.
What’s unique about this campaign?Â
Unlike any other campaign, 5 Star goes beyond the standard expectations and proves relatable to the younger generation. Crypto investing is the new normal for the youth. Plus, instead of hard work, the campaign is telling to do the opposite. 5Star created a great new financial product and, on top of that, provided customers with a physical opportunity to immerse the campaign. So, the next time you’re at a bank, 5Star’s bizarre ad is likely to come to mind.
Now, your parents won’t call you Nalayak constantly.