This week we covered AI based marketing techniques. We also talked about changes in Meta ad campaigns, Airtelâ€™s partnership with PubMatic and Yoast SEO coming to Shopify. And a lot more in our Weekly Wrap up this week.
Images or videos that replicate peopleâ€™s face & voice but just arenâ€™t real, that is DeepFake Marketing. The synthetic media uses AI to deliver convincing videos to perform most relevant functions.
PubMatic & Airtel ads have partnered to ensure the availability of audiences and mobile app inventory of Airtel Ads premium to PubMaticâ€™s partners.
Meta ad has announced changes to its ad objective listings in Ads Manager. Its new Outcome-Driven Ad Experiences or ODAX interface will simplify and streamline the campaign set-up process.
Yoast SEO, one the most popular SEO app will be available on Shopify from this month.