Learn why ecommerce sites need to have wishlists

Learn why ecommerce sites need to have wishlists
Learn why ecommerce sites need to have wishlists

How do online shoppers see and use wishlists?

A good wishlist experience enhances a brand’s sales and engagement efforts. A good wishlist can also help establish a consistent consumer base by increasing the return rate.

A wishlist is a critical feature for any e-commerce website, encouraging users to revisit the website and resume the purchase. If used correctly, it lets users follow products in which they wish to buy in the future. Or sometimes, users even share these wishlists with social networks or friends, which will promote your site.

How is a wishlist crucial in enhancing sales?

  • It is a high-impact marketing tool for all brands, regardless of the cause for its creation.
  • As per research by Google, 40% of shoppers feel that wishlists enhance their shopping experience as they can save items that they like. 
  • Wishlists boost sales, going by the logic that customers who add products to the wishlist are more profound into the sales channel than those only browsing. 
  • It also provides an idea regarding the products they prefer, which can further help you personalize their experience. 
  • A targeted message does the final trick to make them overcome the hesitation of buying the product finally.

Benefits from a wishlist?

  • A wishlist is beneficial as it creates a virtual memory to save it now and access it later to buy products. 
  • One can remember and plan items they might want to buy later, thus engaging them. It is beneficial to make the final pick out of the products already chosen on occasion.
  • It is especially advantageous for mobile customers as it saves the hassle of browsing across sites repeatedly with the inconvenience of a smaller screen.
  • Wishlists are a boon for brands and consumers alike. It provides brands with essential data and targeted marketing opportunities. 


The benefit of convenience and quick accessibility saves time and, at the same time, wins your customers’ trust and loyalty so that they visit again to finish their purchases (or do it indirectly for them!)


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