Personalization with the customers is essential for any business, which can be smoothly achieved via personalized marketing.
Well, personalized marketing provides a way for brands and businesses to offer customized services to recipients through the channels of analysis, automated technology, and data collection to fulfil their needs. The whole idea of personalized marketing is based on engaging the customers by interacting with them effectively.Â
Many people find this daunting, but you can do it with ease if you follow the right tactics.
Why personalized marketing?
Mentioned below are a couple of advantages of personalized marketing.
Personalized marketing drives revenue by responding to customer queries. With the use of automation technology, one can easily collect information about things that allow customers to engage easily.
Enhanced customer experience
It becomes easier to retrieve personal data from customers when they get anything in return. Customers fill out forms, take part in surveys, etc., when a brand offers them attractive opportunities while preserving sensitive data for an improved experience.Â
Several platforms via which the customer interacts with a brand include emails, social media, apps, etc. That’s why it becomes imperative for any brand to maintain consistency across these platforms.
Loyalty towards brands
When a customer gives personal information to a company, they expect the treatment as per their preferences. Brands that offer resources and sufficient time to build personalized strategies reap benefits in customer satisfaction and loyalty.
Trends in personalized marketing
Listed below are some of the personalized marketing trends.
Meeting customers’ expectations
Customers like a special touch, and therefore, marketers must cater to it to fulfil their expectations. With the proper share of customization, you can flawlessly meet your customer needs.Â
Keep them engaged
According to popular belief, the longer time a customer engages with a product or service, the more likely they are to buy it. To enhance the purchase rate, you must focus on personalized and compelling content.
Transaction rates with emails
Did you know that it can result in a higher transaction rate if you send customized emails to your customers? Yes, there are many challenges with personalized mail, but at the same time, its advantages are more significant than its demerits. Therefore, the brands must emphasize adjusting their email campaignsÂ accordingly.Â
Open rates for emails
Emails drafted with personalized subjects have a Â 29% higher chance of being opened by a customer. This is because personalized content with personalized product recommendationsÂ offers a unique touch that can help boost the conversation rates and effectiveness of the efforts put forth by a brand.Â
Rewards and discounts.
According to the reports of 2017, it was found that more than 60% of customersÂ feel happy when they get a discount within a few hours of interaction with a brand. Besides, it helps in driving loyalty.Â
Personalized marketing examples
Emails with specific recipients
Give a kick start to yourÂ email campaigns with personalization to improve sales. Using personalization, the marketers can prepare and deliver customized emails to a targeted group of customers. However, to do this, you need to have a good understanding of your customer’s needs, which can be collected with questionnaires, surveys, and form filling.Â
Personalized video messages
Customized video messages are one of the best ways to keep your customers engaged. Therefore, you must stress showcasing a custom-made video along with your message to offer the customers a memorable experience. It might be a bit time-consuming, but with the right choice of automated tools by your side, you can effortlessly do it.Â
Marketing on social media
The key to achieving successful customer satisfaction is through social media interactions with potential customers. Businesses that promote quick conversion rely on social media as their backbone. Send customers personalized social media posts and messages, improving customer communication and resulting in successful conversions.
Personalization marketing is the key to a successful customer conversation. You can count on conversions if you follow the correct personalization marketing trends and techniques.
We hope with this post, you will find some simple yet effective ways to get one-on-one with customers.