iPhone 13 launch campaign makes Bollywood lovers sway to ‘Dum Maro Dum’ music

Apple CEO Tim Cook unveils the new iPhone 13 during a special event at Apple Park in Cupertino, California broadcast September 14, 2021. Brooks Kraft/Apple Inc/Handout via REUTERS NO RESALES. NO ARCHIVES. THIS IMAGE HAS BEEN SUPPLIED BY A THIRD PARTY.

New iPhone 13 models have just been announced by Apple. Customers, individuals, and businesses alike were drawn to the product debut in California. The launch advertising campaign arrived with the introduction of their new series, much to the delight of Indians and Bollywood fans worldwide. By remixing well-known song’s melody and music, ‘Dum Maro Dum’ has gained socioverse cutting. Apple licensed and used “Dum Maro Dum” by Saregama India, which initially appeared in the 1971 film Hare Rama, Hare Krishna.

Thanks to R.D. Burman, often known as Pancham da, retro music has been widely replicated.

The 2018 iPhone X commercial used ‘Meri Nazar Hai Tujh Pe’ from the 1980 Bollywood film ‘The Burning Train,’ composed by R.D.Burman. Overall, Blurred Records became the record label, and they proved that they were able to get a music license.

Footsie’s 2015 song ‘Work All Day’ was used in the latest Apple commercial. Sukh Knight, the music producer, was enlisted by Apple to create a new version of the 2015 music. RD Burman’s Bollywood standard song “Dum Maaro Dum” was also featured in Footsie’s music.

In recent years, Indian tunes and singers have received more attention in global content pieces. With the dazzling new advertising attempt, iPhone figures out how to keep up with the whirlwind of intriguing debut campaigns.


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