Jeevansathi.com, India’s most popular online matrimonial site, has partnered with Telugu superstar Mahesh Babu to promote its #WeMatchBetter campaign. The brand’s Telugu-speaking audience is the target of the 360-degree marketing campaign, which tries to persuade them to put their faith in Jeevansathi.com to find suitable partners.
Babu will collaborate with the brand to paint its attributes and aptitude of Telugu customs and culture as part of the partnership with Jeevansathi.com. The platform believes that his influence will aid Jeevansathi in generating product preliminaries among people looking for their ideal fit.
The brand is all ready to leave an effect of a marriage platform that understands South India’s way of living, with a 25-second TVC offering Babu on extraordinary Telugu channels and programmes like Telugu Big Boss and Telugu KBC.
The TVC, set in the middle of a Telugu reception celebration, features Babu assisting an anxious father in finding a good match for his child girl through the Jeevansathi.com app, which has the verified profiles.
In addition, Jeevansathi.com intends to release short videos as part of its ongoing television advertising campaign, which will be staged. A presence on well-known digital stages, social media, print and OOH showcasing, and promoting in settled on metropolitan communities will all be part of the image’s 360-confirmation attempt.
Sumeet Singh, chief marketing officer at Info Edge, said, “This 360-degree campaign was designed to showcase to our viewers that at Jeevansathi.com, we understand their needs better than anyone else and have a solution that lets them choose their suitable life partners. We sincerely believe that Mahesh Babu’s influence within the Telugu-speaking community will bode well for Jeevansathi.com and will help us strengthen our position in the market.”