Khatabook’s latest ad starring Dhoni aka “Dhande ka Doctor” promotes digital solutions for small businesses


Khatabook, a fintech company, has launched its new marketing campaign, ‘Dhande ka vaccination,’ featuring Mahendra Singh Dhoni. The advertising campaign was launched in five languages: Hindi, Marathi, Bengali, Tamil, and Telugu. In comparison, it will most likely persist for a long time across various media structures, including over-the-top (OTT) platforms, online media, and mobile apps.

As the ad films progress, Dhoni “Dhande ka Doctor” saves the day in diverse circumstances with the ‘Dhande ka Vaccine,’ a Khatabook’s digital solutions for solving business obstacles in unpredictable ways events. The campaign shows how to utilize Khatabook for accounting and receivables management and Biz Analyst for comprehensive business data and management with a series of films.


Ravish Naresh, CEO and co-founder, Khatabook, said, “With the #DhandeKaDoctor campaign, we want to encourage more and more small businesses to adopt our digital solutions to manage their resources efficiently and thrive in this ‘new normal'”.

Khatabook’s product advantages, according to Naresh, echo its courage to make businesses more efficient and empower sellers with digital vitality. While the virus has rattled up the business venture system, Naresh noted that the MSME network has shown exceptional flexibility and is adopting virtual to establish subsequent & robust associations.

Fatmen, a Mumbai-based advertising agency, carries out the promotion. “Though all MSMEs would relate to the problems and challenges of their ancient systems, out of habit, most of them would continue with them. Getting them to recognize the magnitude of the problem was key to opening their minds to embracing our new-age solution. Which is why our approach was one of magnifying each one of these seemingly regular problems into scary business diseases that needed to be prevented through a vaccine,” Rishabha Nayyar, chief strategy officer, Fatmen, said.

Khatabook, which launched in January 2019, is available in thirteen languages and claims to have more than 10 million active clientele. The organization enables small, medium, and large businesses to accelerate execution and profit using virtual solutions for venture and money. It purchased Biz Analyst, a SaaS business venture management solution, to provide top-notch services such as being available to come into work to get section to deals, buy, and stock control.


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