Reuters’ first global brand campaign, ‘The Source,’ highlights its legacy as world’s most trusted news source


Reuters, the world’s most trusted news organization, of business, financial, national and international news, has unveiled ‘The Source,’ its first significant global campaign. Because Reuters is the fundamental stock for data about the world’s happenings, promotional effort showcases the explicit and vital capacity of the organization.

The ‘The Source’ campaign draws on Reuters’ 170-year legacy to emphasize its status as one of the world’s most trusted data sources. The campaign was developed in collaboration with VMLY&R, a brand and customer experience firm. Reuters is the go-to source for free and unbiased news and insight with Refinitiv Financial Solutions, Reuters.com, Reuters Events, and Reuters Plus.

The Reuters’ The Source’ campaign puts the company in the forefront to define all aspects of a topic while taking no sides. “Reuters has delivered trusted and unbiased news since 1851, providing billions of people around the world each day with factual reporting about the most important global stories. ‘The Source’ campaign speaks to this pedigree as well as the evolution of Reuters and our continuous innovation in how we report and deliver the news,” said Josh London, Reuters CMO and Head of Reuters Professional. “With the intense speed at which information travels and the proliferation of misinformation, people and organizations need a source they can rely on for the unfiltered truth. ‘The Source’ squarely tells them that place is Reuters.”

With 2500 journalists in 200 locations worldwide, Reuters Editor-in-Chief Alessandra Galloni stated that their strength transcends markets and geographies, providing over the profound global and local ability that is notably Reuters. She added, “‘The Source’ campaign puts that unique value front and center, showcasing what Reuters has been for nearly two centuries: the place for trusted, unbiased news.”

Because of the common idea of reporting straight from the original, the ‘The Source’ marketing campaign, centred in the United Kingdom and the United States, incorporates quote marks in its creation.

“With journalists in every corner of the world, Reuters truly is the source for unbiased news and information. We are proud to have worked with some of the best journalists in the world to bring authenticity and journalistic authority to the campaign,” added Tamryn Kerr, Creative Director, VMLY&R London.



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