And Just Like That…, HBO’s Sex and the City revival Last Thursday’s episode included a startling surprise involving Peloton. After their static bike made a cameo appearance, the famous fitness equipment brand is in hot water. It was so awful that it had an influencedÂ stock of the company.
The stock dropped over 75% year to date, and on Friday, it touched a 52-week low of $37.67. The Sex and the City reboot ‘And Just Like That’ thrashed the company’s image, so Peloton crafted a fresh new commercial with Ryan Reynolds to offset the harm.Â
So, how did it go?
Spoilers from Sex and the City
“And Just Like That…”
Following the pandemic, the characters’ lives are shown. Mr Big, one of the major characters, found an interest in Peloton, among other hobbies that individuals developed during the lockdowns. His cardiologist has given him the go light to continue stationary cycling. But, we shouldn’t forget thatÂ Carrie’s husband (Mr Big)Â has a history of heart disease.
Mr Big, a.k.a. Preston, dries himself off and falls in the shower after finishing his thousandth and final cycle lesson. After doing a 45-minute Peloton class, ‘Just like that,’ Mr Big died of heart failure..
What’s Peloton’s take on this?
After Mr Big, played by Chris Noth of “Sex and the City,” stands up from a tumble in Peloton’s spoof ad.Â Jess King, the Peloton teacher, portrayed in the HBO show, makes him sitÂ and asks if he canÂ take another session on the bike.
“I feel great,” Noth says in the Peloton video. “Shall we take another ride? Life is too short not to.”
Then, in a voiceover by actor and director Ryan Reynolds, the following is said: “And just like that, the world was reminded that regular cycling stimulates and improves your heart, lungs and circulation. … Cycling strengthens your heart muscles, lowers resting pulse and reduces blood fat levels. He’s alive.”
And just like that…he's alive. pic.twitter.com/bVX8uWypFZ
— Peloton (@onepeloton) December 12, 2021
Future of Peloton
People were trapped at home and seeking for solutions to retain healthy habits. So Peloton benefited greatly during the pandemic. Its shares also profited, gaining by over 440%Â in 2020.
Investors now fear that growth prospects will be much rarer to pull by and come at a higher price.
In recent months, Peloton has experienced a slew of issues, namely regulatory investigation. After complaints of one death and scores of accidents in May, the business launched a proactive treadmill recall. It also slashed the cost of its initial bike by hundreds of dollars in the hopes of attracting a wider audience.
Isn’t it true that all press is good press? Perhaps not.