Pepsi and Netflix have partnered up to commemorate the end of Money Heist. Pepsi has introduced a limited-edition set of golden cans and packs based on the classic series, which will air on Netflix on September 3 with part one of the series finale. The golden jars and packs will feature famous motifs from the popular series, such as the ‘Dali veil’ and ‘Bella Ciao.’
Pepsi has also released a virtual film starring Tiger Shroff, Pepsi’s brand ambassador. The Professor sends Shroff on a mission to find the film’s missing golden cans and packs. He effectively accomplishes the mission and stores information on how customers can now participate in the final virtual fan celebration by scanning the Pepsi logo.
Saumya Rathor, category lead, Pepsi Cola, PepsiCo India, said, “Pepsi has always been a culture curator and the choice of the SWAG generation. In line with this, we have always endeavored to reach out to our audiences through moments and platforms most relevant to them. Money Heist has garnered a following of its own. The show and the effortless SWAG of its characters fit in seamlessly with Pepsi’s brand proposition. We are excited to launch the limited-edition golden cans/packs and the new digital film in the run-up to the biggest virtual fan event.”
Shilpa Singh, director- marketing partnerships, Netflix India, said, “We are thrilled to celebrate the epic fandom of Money Heist and its finale with Pepsi. The upcoming virtual fan party is where all Money Heist fans should be, and to get there, all that’s needed are Pepsi’s golden cans. We can’t wait for this incredible event – a prelude to a befitting farewell to this iconic series.”
Tiger Shroff commented, “I have been a long-time fan of Netflix’s Money Heist, and I love Pepsi. I was thrilled to be a part of this film that had both these elements that I adore. I had a fantastic experience while shooting for it, and I hope everyone enjoys watching the action-packed sequence just as much as I enjoyed filming it,”
The limited-edition Pepsi golden cans and packs include a QR code that allows buyers to participate in the much-anticipated fan party hosted on YouTube in October 2021. Fans can also obtain their golden ticket by exploring the Pepsi brand from cans, packs, bulletins, and online through the Pepsi India Instagram filter. To verify Money Heist’s ultimate last season, the limited-edition cans and containers are accessible till December in all modern trade shops and select e-commerce channels.