For the Autumn-Winter 2021 season, Peter England, a prominent worldwide menswear brand, has developed a trailblazing campaign. ‘Honestly Made’ is the name for its latest wedding range. The brand debuts a carefully designed assortment of shirts, pants, suits, and blazers tailored for the modern man.
For this wedding season, Peter England has put together a collection of unmatched patterns and hues.
The massive digital campaign has gone live on Facebook, Instagram, and YouTube, among other new-age digital venues. To attract the target audience, it is alsoÂ available on additional high-impact domains such as Hotstar.
A middle-aged woman directs an unmarried girl to choose marriage over job & dreams in the 30-second shot. The unmarried woman directs her attention to Ayushmann Khurrana, dressed in a gorgeous Peter England suit. Ayushmann reacts openly and urges the girl to chase her dreams without becoming stifled by traditional marital expectations.
Speaking on the launch,Â Manish Singhai, COO, Peter England, said, “We are pleased to launch our’ Honestly Made’ campaign for the autumn-winter wedding season of 2021. Honesty is a core value of the brand, be it in fashion or social norms. During the ongoing wedding season, we hope to see a great demand for our celebration wear. Customers can take their pick across a range of exquisite suits, stunning blazers, and ceremonial shirts, which are perfect for traditional occasions, wedding trousseau, evening soirees, and cocktail parties.”
Manish Singhai added that the brand deftly debunks marital preconceptions. It upholds the idea that marriage must not restrict one’s dreams or life decisions.
The range is now available at Peter England stores around the country and online at peterengland.com and on the Peter England App.