This Christmas time, Air Canada unveils a touching campaign that takes an inventive approach to travel.
FCB Canada collaborated with Stoopid Buddy Stoodios to create the unusual mash-up of live-action images and clay-style graphics for ‘Tis the Season to Believe‘. It aims to connect with people who haven’t seen dear ones in the last two years. Don’t forget to keep tissues near you while watching this Christmas ad.Â
It’s a beautiful story. An Air Canada pilot brings home a snow globe for her little kid for his big collection on Christmas. As the camera moves from real-life shots to stop-motion animated scenes within two crystal spheres, audiences see the trinkets as the living. This is all through the boy’s fantasy.
As the narrative progresses, we discover two persons in different snow globes. One in a chilly winter setting and one in a balmy one. Even though they are divided by crystal and climates, they build a relationship and wait until they finally meet. It gets too emotional and fully justifies the campaign’s notion of togetherness.
The idea behind the Christmas campaign
Andy Shibata, vice-president of brands at Air Canada, said, “This year’s holiday brand spot, ‘Tis the Season to Believe,’ was inspired by the universally-shared experiences and emotions felt over the course of the pandemic.”
She said that the resiliency and force of love and dedication that has brought the world together inspired this piece.
“Slowly but surely, family and friends have been able to safely reunite and share beautiful moments together again. And we feel very fortunate to play a small part in their journeys back to one another”, she added.
Forest Blakk and Coeur de pirate provided the ad’s music for two Canadian singers. They contribute to the love narrative with their emotional songs and lyrics.
TV, cinema, social media, and owned channel activations will all be part of the Christmas campaign.