Beco challenges companies to steal their staff by recruiting more disabled individuals


Most workplaces want to retain the team of staff they have trained for a long time. Still, Beco, a sustainable and social organisation soap brand headquartered primarily in the United Kingdom, urges various other companies to steal them.

While this may appear weird but the thought process behind it is heartfelt. Since 80% of Beco’s outstanding workforce is disabled, the brand must improve the portion of the job for disabled employees.

Over 1.1 million disabled persons are unemployed in the United Kingdom. So, Beco created an exceptional marketing campaign called #StealOurStaff to increase awareness of the ‘Disability Employment Gap’ and switch employers’ conventional attitudes regarding persons with disabilities.

To reach potential employers, it began publishing its employees’ CVs on the soap’s packaging and making them available in more than 500 shops all around the country.

Then, using intriguing packaging, they contacted the UK’s most influential executives, including Sir Richard Branson, the Virgin Group’s founder, and numerous CEOs of Dyson, Ikea, Tesco, The Body Shop, and others.

They even persuaded several brands to obtain their personnel through a brave outdoor campaign.

The marketing campaign resulted in a 96% increase in sales, a 1500% increase in web visitors, and the completion of 40+ makers.


Pepsi launches campaign and limited edition cans to glorify Capt. Vikram Batra and his ‘Yeh Dil Maange More’ slogan on Kargil Vijay Diwas

Previous article

D2C marketing: Marketing automation for direct approach to Millennials and Gen Z customers

Next article

You may also like


Leave a reply

Your email address will not be published.