It’s not a Tinder or Bumble match. It’s a match with Indian matchmaker Sima Aunty and the e-commerce giant Flipkart. It seems unlikely to think about this relationship, but Flipkart did so in a campaign based on a very important idea.
Flipkart aha moment
Our phones have become an obsession for us. The first thing we do in the morning is read all the notifications and then start our day.Â For both job and fun, we devote an awful lot of time to it throughout the day. We spend the last few hours of the day scrolling aimlessly on our phones till we feel sleepy. Our phones resemble our “soulmates” in many ways. We can’t survive without them because we areÂ totally dependent on them.
The breakthrough by Flipkart
Considering the importance of our phones in our existence, it’s only apparent that an expert would be tasked with choosing the right matchÂ for us. Buying a phone is obviouslyÂ anÂ investment. We’ll be devoting the whole of our time to it, so it must be made purely for you.
And no one comes except thisÂ famed matchmaker Sima Taparia and Flipkart Mobiles to discover the right partner? Picking her as the campaign’s centrepiece is aÂ ‘perfect match’.
The brand prepared to bring it to theÂ public with a meaningful perspective and a compelling notion. And thenÂ delivered this teaser that had everyone buzzing. After watching the ad, all had the same opinion: is Flipkart entering the match.com market?
The teaser keptÂ everyone curious and sparked lively discussions on social media with well-known brands.
After fooling people (almost) that Flipkart maybe another app to use while hunting for a special someone, the brand revealed the secret.
Your smartphone is your soulmate.
Upshot from this
A good marketing campaign is a result of combining knowledge and creativity. Flipkart has done just that. First, it uncovered revelation, and harmony was created through an innovative brainstorming process. Flipkart established itself as the go-to mobile platform with this amazingÂ campaign. A platform for customers to select the perfect ‘partner’ for their needs and interests.
Flipkart had everything going for them on this one!