Publicis Groupe partners with TikTok to give TikTok’s shopping trends more visibility


Publicis Groupe and TikTok have teamed up to create an international partnership to help creators/brands tap into TikTok’s growing shopping trends. Publicis is the most important company to work with TikTok to bring commerce power and plan to brands and marketers.

As TikTok’s establishing commerce agency partner, brands will take advantage of unique thinking possibilities, analytics, and strategic advice to boost product discovery and consumer characteristics on the platform.

Due to WARC considerations and practice guidelines for their future commerce approaches, Publicis clients are exceptional in fielding information-driven findings.

TikTok is a profitable social media platform that has previously partnered with the e-commerce platform Shopify. It has evolved into a fresh out of the box type of shopping culture known as Community Commerce.

Product discovery is made possible by TikTok’s perfect configuration of community, entertainment, and shopping. As per Bloomberg, even Douyin, a Chinese companion app, now includes extensive social commerce capabilities. With the help of Publicis Groupe, TikTok can better understand what drives people to review and buy products they see on the platform.


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