The fans were excited to watch and sing at the top of their lungs at the stadium, but now they have to stay at home due to the rise of COVID-19 cases in Japan. So, to raise the fans’ spirits and bring the Olympics to the home, Samsung released a beautifully executed ad, “Be There”. The ad delivers the message that regardless of staying at home and not cheering together, the devices help the fans “Be There”.
It shows how technology unites the world by transporting the people from the classroom, living room, subway, mountains, and the park where Sky Brown practices skateboarding for her forthcoming competition to the Olympics ground during this unprecedented situation.
The ad film is the first global campaign of The Community following Samsung’s marketing in Latin America. This work of art is directed by Us, and produced by Reset. Marcelo Padoca, executive idea director of The Community, said, “Sports are inherently emotional. You’re cheering, celebrating wins, grieving losses with each other and with athletes. But this year, we can’t all be together.” This inspired the tech giant to demonstrate the significance of technology in uniting athletes and fans from a distance.