Sunfeast Dark Fantasy, an ITC Ltd cookie brand, has released its latest TVC in which Alia Bhatt, the brand ambassador, stars, while FCB India conceptualized the promotional effort. According to the company, the brand has used this new correspondence to be the ‘New Meetha,’ which people can love serving their visitors.
The film reflects the sense that most people get at the end of a long day when even the most simple debauched food item helps them relax. A nibble of a chocolate-filled dessert provides Alia with a few moments of a break from the monotony of her day in the commercial.
“Sunfeast Dark Fantasy focuses on special moments with family and friends to make the indulgence more exciting. The TVC emphasizes the joy of sharing and showcases Dark Fantasy’s premium look and feel as a meetha. Sunfeast aims to break further barriers and scale new heights in the indulgent biscuits segment by entering the space of meetha”, Paritosh Wali, chief operating officer, biscuits and confections cluster, foods division, ITC Limited, said.
Furthermore, the TVC shows how Dark Fantasy is that ‘Meetha’, which people can conveniently offer to many people because it is an eye-catching & easy product to serve and looks attractive due to its packaging.
The promotion will take place on television, digital, social media, and radio.